$17)$ The initial function of a marketing information system isA$)$ generating insights from market consumption patternsB$)$ analyzing the results of marketing research studiesC$)$ evaluating information from internal and external sourcesD$)$ assessing the information needs of a companyE$)$ hiring research firms to conduct market research$18)$ Which of the following is true of competitive marketing intelligence?A$)$ It can predict a firm's future but not the pattern of forces in the market.B$)$ It cannot be collected from internal sources of a firm such as employees and the sales force.C$)$ It requires inside information from a competitors' internal database.D$)$ It can be obtained from information that is available in the public domain.E$)$ It can be obtained from online databases only through subscription and a fee$\mathrm{.}19)$is the systematic design, collection, analysis, and reporting of data relevant to aspecific marketing situation facing an organization.A$)$ Test marketingB$)$ Marketing researchC$)$ CommercializationD$)$ Integrated marketingE$)$ Exclusive distribution