Question: 1 7 . The most important lesson to be learned from HARLEY - DAVIDSON is: a . to learn the factors that influence consumer behaviour

17. The most important lesson to be learned from HARLEY-DAVIDSON is:
a. to learn the factors that influence consumer behaviour
b. how to use customer service to compete
c. the importance of branding
d. how to reset a business model for a new target segment
e. how the motorcycle industry competes

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