$18-16$ How would you classify Nokia$$s competitive position just prior to the introduction of the iPhone? Why was Nokia in that strong position?

$18-17$ What led to the rapid erosion of Nokia$$s position in the smartphone market?

$18-18$ How did Nokia reinvent itself? What are the key challenges to such a drastic reinvention?

$18-19$ Small group exercise: Even as Nokia has found a new footing, its history of rapid decline in the smartphone industry hangs heavy on its top management. As part of Nokia$$s strategic planning process, its CEO has asked your team to advise the company on what it should do to reduce the likelihood of being sideswiped again by new technologies and industry developments. Present a set of tangible ideas for the CEO$$s consideration.