Question: ( 1 8 ) 1 . When designing in - store signage, retailers often develop yellow signs and shelf tags with bold lettering to catch

(18) 1 .

When designing in

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store signage, retailers often develop yellow signs and shelf tags with bold lettering to catch consumers' attention. The use of visuals in this manner represents the

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component of the communication process.

(18)1. When designing in-store signage, retailers often develop yellow signs and

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