$18-51.$ Balanced Scorecards and Strategy Maps

Brace Parts manufactures components for the audiovideo equipment industry. At a recent corporate retreat, the management of Brace reviewed the company strategy and decided that Brace had a strategic advantage in being able to differentiate several of its major products. The managers then set about to develop a strategy map part of the development of a balanced scorecard to help communicate the strategy to other management and line employees of the firm. The following is a draft of a map that was the initial basis for discussion.

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Using the strategy map, comment on the performance measures used for each of the four perspectives of the scorecard. Would you recommend any changes to the measures? If so$,$ what changes would you make? Why?

What are the strengths and weaknesses of the draft strategy map as developed by Brace?

Recommend changes to the map that will better communicate the strategy for Brace personnel and incorporate your recommendations from requirement $($a$).$