$18$

Name, Image and Likeness $($NIL$)...$

is the means through which college athletes are allowed to receive financial compensation throuth marketing and promotional endeavors $q,$

allows NCAA coaches to negotiate with recruits

has leveled the playing field for smaller college programs

is also known as "pay$-$for$-$play"

All the following are theoretical reasons for sponsorship working except:

Mere Exposure Effect

Reactance Theory

Match$-$up Hypothesis $($fit$)$

Classical Conditioning