Question: ( 1 9 A ) 1 . It is in the q , step of the process of developing an advertising campaign that the metrics

(19

) 1 .

It is in the

q,

step of the process of developing an advertising campaign that the metrics are articulated against which advertising success or failure of the campaign is measured.

convey message

identify target market

set advertising objectives

(19A)1. It is in the q, step of the process of

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