Question: ( 1 9 A ) 1 . It is in the step of the process of developing an advertising campaign that the metrics are articulated

(19

) 1 .

It is in the step of the process of developing an advertising campaign that the metrics are articulated against which advertising success or failure of the campaign is measured.

A convey message

identify target marketcreate advertisements

( 1 9 A ) 1 . It is in the step of the process of

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