Question: ( 1 9 A ) 1 . It is in the. step of the process of developing an advertising campaign that the metrics are articulated

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) 1 .

It is in the. step of the process of developing an advertising campaign that the metrics are articulated against which advertising success or failure of the campaign is measured.

set advertising objectives

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( 1 9 A ) 1 . It is in the. step of the process

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