Question: 1 9 . 'Strategy' exists at different levels in an organisation. Some explanations of different aspects of strategy are listed below. Select the two statements
'Strategy' exists at different levels in an organisation. Some explanations of different aspects of strategy are listed below.
Select the two statements which are correct:
A Business unit strategy is about where and how to compete in target markets
B Corporate strategy is about which types of market to be in and which types of products to offer in order to compete
C Functional activities are nonstrategic as they are all concerned with executing actions to fulfil corporate strategy
D If a company has communicated a strong corporate strategy, the need for business units to create its own strategies is much reduced
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