Question: 1 9 When Burroughs Wellcome introduced the first anti - AIDS drugs, it initially set the price at $ 1 0 , 0 0 0

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When Burroughs Wellcome introduced the first anti-AIDS drugs, it initially set the price at $10,000 for a year's supply. Burroughs Wellcome was probably pursuing a(n) pricing strategy.
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market penetration
 19 When Burroughs Wellcome introduced the first anti-AIDS drugs, it initially

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