1. a. As a member of a team responsible for portfolio management of your organization, prepare report informing management about the process involved in adding a new product to the organization's existing portfolio.

b. Identify 4 challeges that management is likely to face in their new product development endeavours?

2. It is the hope of every organization to develop and sustain some emotional connection between themselves and their customers. As a marketing manager in the fashion brands industry, discuss the means by which brand loyalty can be managed.