$1.$ A Background: This is a fictional situation, derived from a real scenario. For this assignment, you$$ll need to generate details of the background that will then be incorporated into the requirements. I$$d suggest writing down these generated details $($i$.$e$.,$ filling in the gaps of the background$)$ clearly to ensure your entire submission is consistent.

$2.$ Requirements $($Instructions$)$: These are the step$-$by$-$step details on what your group must provide. Like last time, bullet$-$points, outlines, and even flow charts are recommended here, and prose$/$paragraphs$/$long passages should be avoided.

Basic Objective: Your group is an executive team in a small business. You want to use available management practices to help your employees better understand, follow, and live according to the company$$s culture.

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Background: You are an executive team at a small company $($~$75$ employees, total$).$ Recently, managers and execs in the company latched onto a leadership$/$organizational development expert who prioritizes $$culture$.$ The expert says culture is the only thing leaders should focus on$,$ that the right culture cues and practices will allow leaders to simultaneously motivate & retain employees. In other words, the expert claims culture is the only driver $($X variable$)$ that matters$$as it relates to the model on the first page of each of your book chapters $($i$.$e$.,$ culture drives satisfaction, trust, motivation, fairness, and performance, commitment$).$ Until now, your company has not devoted too much time or energy to culture. So$,$ the executive team has assembled to address culture in your company, following the expert$$s guidance.

The CEO has charged your exec team to

$1.$ Define our culture: $$What makes us$,$us$,$ they said.

$2.$ Instill our culture: $$Create a handbook, process, guide, set of steps, $($or all of the above$)$ that we can give to our employees that will lead them to adopt our culture$$

$3.$ Build our culture: $$How can we show off our culture, how can we remind people of our culture every day, how can we steer people away from the things that aren$$t part of our culture$.$

For this assignment $,$ you will need to generate some details about your company. Including:

$1.$ What sector$/$business is your company in$?$ Ambiguity is okay, but I$$d strongly suggest you have a clear mission, a clear strategic offering, something that makes your company special in the market.

$2.$ What are some personality$/$stable characteristics of your fictional CEO? Use Chapters $9-10.$ Remember culture is derived, especially early in company life, from the leader.

$3.$ What are your company$$s values? Values inherently include the prioritization of one thing over another. For example, if someone values speed of production, they do not value accuracy of production $($because accuracy diminishes speed and vice versa$).$

a$.$ These should be operational values $($think company strategy, related to point $1)$ and

b$.$ These should be human$/$social$/$interpersonal values.

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Requirements:

$1.$ Define your culture

a$.$ Provide $4-6$ statements$/$phrases $($not words$)$ of the culture in your company. These should be definitive, not ambiguous or equivocated

i$.$ Your culture should align with your operational and leadership realities. By detailing those, you should have the beginnings of what the culture is$.$

ii$.$ These should be the MOST important things, the things that guide EVERYTHING your company$$employees to leadership$$does$.$

iii. The phrase can be an example, or an analogy. For example, one company$$s culture statement is $$Focused work is more important than Slack$,$ which means people in the company should prioritize doing actual work, especially if they$$re making good progress, over responding quickly to internal communications. Notice this is a value statement$$We value work$/$progress$/$production OVER communication and collaboration$$

iv$.$ These statements, when read together, should not conflict with one another

b$.$ Find a creative method to present these culture statements in a single product $($e$.$g$.,$ you could screenshot PPT deck slides$),$ that includes some visual design elements $($e$.$g$.,$ shapes, icons, infographics, use of aesthetics and colors$).$ This is not a design class, but your culture statements need to be more than black text on a white background.

c$.$ Complete this section with a single $1-3$ sentence mission statement that logically joins your culture statement with your company$$s operational mission$/$market position$/$unique offering. Find a creative name for this summative description $($e$.$g$.,$Culture Compass$).$

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$2.$ Instill your culture

a$.$ Generate $3$ different processes, ideas, strategies for instilling culture into employees

i$.$ Think about the different stages of an employee$$s relationship with their company $($e$.$g$.,$ before they$$re hired, when they$$re interviewing, right after they$$re hired, after they learn the ropes