Question: 1. A city hotel uses its customer database to send out a leaflet promoting weekend breaks. What type of promotional technique is this? 2. A

1. A city hotel uses its customer database to send out a leaflet promoting weekend breaks. What type of promotional technique is this?

2. A sports centre offers reduced prices for daytime use of its facilities. Which target mark are they aiming to attract with this promotion.

3. What is off-peak pricing? Give an example from the leisure and tourism industry.

4. What is the term commonly used for direct mail?

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