Question: 1 . A company is considering developing and marketing a new product. It is estimated to be twice as likely that the product would prove
A company is considering developing and marketing a new product. It is estimated to be twice as likely that the product would prove to be successful as unsuccessful. If it were successful, the expected profit would be $ If unsuccessful, the expected loss would be $
a Draw a decision tree for this problem. Find the optimal strategy regarding whether to develop and market the product using the expected monetary value EMV rule.
b Calculate the expected value of perfect information EVPI for this problem.
c A marketing survey can be conducted to predict whether the product would be successful. Past experience with such surveys indicates that successful products have been predicted to be successful percent of the time, whereas unsuccessful products have been predicted to be unsuccessful percent of the time. Find the expected value of imperfect information EVII for the survey.
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