Question: 1. a) Create the segmentation for Tokyo Disneyland . Use the model and make sure you give headings while segmenting. From Demographics, PsychographicsBehavioral and Geographic

1. a) Create the segmentation for Tokyo Disneyland . Use the model and make sure you give headings while segmenting. From Demographics, PsychographicsBehavioral and Geographic .

Write explanations why you have chosen the segment, based on the consumer-brand relationship and the motivation to buy.

Create a Customer journey map in the pre-purchase, purchase and post purchase stages.

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