Question: . 1. a) Explain four (4) control procedures that can be can be employed in marketing management . b) Standard Chartered Bank is a market

. 1. a) Explain four (4) control procedures that can be can be employed in marketing management.

b) Standard Chartered Bank is a market leader in The Gambia. Using the conceptual lenses of customer expectation of services, discuss how products and services can be analyzed in Standard Chartered in order for the bank to consolidate its market leadership position. (20 marks)

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