$1.$ a$)$ How does technology change traditional marketing? Describe the important Internet properties that affect marketing. b$)$ What are the key elements of Web $2\mathrm{.}0?$ c$)$ What are the key elements of Web $3\mathrm{.}0?$ As a consumer who is in control, what would you like to see for the future Web $3\mathrm{.}0?2.$ a$)$ Is strategic planning and why do companies prepare a SWOT analysis during the strategic planning process? What are the four levels of commitment to e$-$business? Give some examples of each. b$)$ What are metrics and why are they important? Give examples of metrics in use for a$)$ social media awareness$/$exposure metrics b$)$ social media brand health metrics c$)$ social media engagement metrics d$)$ social media action metrics and e$)$ social media innovation metrics. $3.$ a$)$ What are the seven steps in an e$-$marketing plan? Explain each step in details. b$)$ What four elements in tier one and five elements in tier two are devised for e$-$marketing strategy? Explain them in detail.