Question: 1. a. How would you explain to someone the importance of understanding Consumer Behavior? What does it mean for a client? b. List and explain

1.

a. How would you explain to someone the importance of understanding Consumer Behavior? What does it mean for a client?

b. List and explain the importance of 5 cultural factors that affect Consumer Behavior.

c. What, in your opinion, are the top 4 American Values that have changed? Explain them, and share why they

are important for a client to know.

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