1. A hypothesis a preliminary statement or proposed idea aimed at explaining an observation or phenomena. A prediction is a testable explanation of a future event. How do you establish(create)a testable prediction from a hypothesis? Give a specific example. 2. Companies are always searching for quantifiable and meaningful differentiators that allow them to effectively compete for customer acquisition and retention. How can predictive analytics uncover the patterns that deliver insights leading to competitive advantage? Support your view with relevant research and concrete examples. Provide references at the end of the article and in-text as well