$1.$ a$)$ List six new$-$product strategy categories and provide Internet examples of

each. b$)$ Why is value tied to the entire product experience? c$)$ What techniques

can e$-$marketers employ to enhance new$-$product development? d$)$ Why do e$-$

marketers often have difficulty estimating the revenues, costs, and payout or ROI

of a new product under development?

$2$ a$)$ What is price transparency and why is it an important concept for e$-$

marketers to understand? b$)$ List the main factors that put downward pressure

and upward pressure on prices in the Internet channel.

c$)$ What are the different online pricing strategies discussed in

the book $-$ discuss them with an example

for each. d$)$ Which pricing strategy would you use to introduce a new product for

wireless Web access? Why?

$3$ a$)$ What is multichannel marketing? Give an example. Omni$-$channel

marketing? Give examples. b$)$ What types of distribution channel metrics are

used in the B$2$C market? c$)$ Name five ways to keep consumers from abandoning

online shopping carts

d$)$ What is your opinion of F$-$commerce? Do you think it is appropriate for

companies to sell on Facebook? Why or why not and what tactics are

appropriate, if any?

$4$ a$)$ How do the reach and control of marketing communications in owned, paid,

and earned media differ? b$)$ Give $4$ examples of tactics using owned, paid and

earned media. c$)$ What did you learn about online CRM from this book? Give $2$

examples of online CRM strategies that was directed towards YOU by internet

companies and analyze if those strategies were successful.

$5)$ Refer to Extra reading in Part VI $$ Imagine you are opening your own

Marketing consulting business $$ describe how will you promote yourself and

business online using all the tools that has been described in the book and the

extra$-$readings. Address how you will use analytics to continue to modify your

online branding strategies.