1. A marketer is considering introducing several kiosks through which the firm's products may T or F be viewed and sold. This represents the \"Place\" variable within the marketing mix. 1. A key element of the marketing concept is establishing long-term, mutually beneficial T or F customer relationships. 2. The Product Life Cycle (PLC) reects the stages that a product category experiences over T or F time. 3. \"Branding\" includes the use of trademarks and brand names to identify a product. T or F 4. The marketing mix variables are controllable factors within an organization's marketing strategy. T or F 5. A service is not a \"Product\" because services do not include any physical good. T or F 6. The demand for business products derives from the demand for final consumer products. T or F 7. The current U.S. Census is a source of primary information for marketers. T or F 8. A need or a want provides the necessary stimulus for consumer purchasing. T or F 9. The Nike \"Swoosh\" image is an example of a brandmark. T or F