Question: 1. a) New service development is not always a linear process. Many companies find that some steps can be worked on simultaneously and in some

1. a) New service development is not always a

1. a) New service development is not always a linear process. Many companies find that some steps can be worked on simultaneously and in some instances a step may even be skipped, particularly for simple products and services. Assume that you are a multiproduct service company that wants to grow through adding new services. Describe a linear process you might use to introduce a new service to the marketplace. What steps in the process might be most difficult and why

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