1. A North Face adshows a rock climber hanging underneath a treacherous overhang,with the tagline, Never stop...

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Question:

1. A North Face adshows a rock climber hanging underneath a treacherous overhang,with the tagline, “Never stop exploring.” In terms of thecommunication process, the ________ would be North Face.

A. encoding

B. feedback

C. source

D. channel ofcommunication

E. the fields ofexperience

2. At which stage inthe product life cycle would a company spend little money onpromotion?

A. introduction

B. growth

C. maturity

D. decline

E. stability

3. A marketing managerhad a goal to improve market share for his paper plates by 2percent in the coming year, and he felt he’d need to run televisionads for two months as well as create a social media campaign inorder to accomplish this. He priced the advertising he planned touse and set the budget accordingly, using which promotionalbudgeting technique?

A. objective and taskbudgeting

B. all you can affordbudgeting

C. competitive partiybudgeting

D. comparativebudgeting

E. percentage of salesbudgeting