1 (a) Not all brand differences are meaningful or worthwhile, and each difference has the potential to create company costs and provide customer benefits. Explain SEVEN (7) criteria that make the difference worthwhile. (14 marks) (b) In making products and services available to consumers, channel members add value by bridging the major time, place, and possession gaps separating goods and services from those who use them. Discuss SEVEN (7) key functions performed by members of the marketing channel. (11 marks) [Total: 25 marks] Question 2 (a) List SIX (6) major decisions that a company faces in marketing its offers internationally in flow chart. (7 marks) (b) Choose a product or service that you are interested in. Determine in what stage of the product life cycle the chosen product/service falls and the marketing strategies related to that stage. Substantiate the explanation with examples. (18 marks) [Total: 25 marks] Question 3 (a) Suppose Amazon.com has offered you free shipping on your next purchase of more than USD35. (i) Identify the type of promotional tool that this offer belongs to. (1 mark) (ii) Briefly explain TWO (2) advantages and TWO (2) disadvantages of this promotional tool. (12 marks) (b) Determine FOUR (4) external factors that a company must consider when setting prices. (12 marks) [Total: 25 marks] Question 4 (a) Choose a company and briefly describe its FOUR (4) product mix dimensions, with example. (12 marks) (b) Samantha wants to replace her old washing machine with a new one. In order to get the maximum value for her money, she plans to spend substantial time and effort gathering information and making product comparisons before making the actual purchase. (i) Identify the type of product that Samantha is planning to buy. (1 mark) (ii) Briefly explain FOUR (4) marketing considerations for this type of product. (12