1. A plan of action for developing, pricing, distributing, and promoting products that meet the needs of specific customers is a:

a. multisegment approach.

b.marketing strategy.

c. market segmentation approach.

d.concentration strategy.

e. multiple target market approach.

2. A marketing strategy consists of:

		developing a marketing mix.
		selecting a target market.
		selecting a target market and developing a marketing mix to satisfy it.
		choosing a product to distribute.
		none of the answers is correct.

3.

A product is defined as:

		a type of manufactured good.
		a service which benefits the purchasing consumer.
		anything that can be sold in the store.
		a mix of tangible and intangible attributes that provide satisfaction and benefits.
		an idea that creates customer satisfaction and value.