1. (a) Please suggest a MARKETING-ORIENTED corporate mission statement for your Coffee Company comprising the elements...

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1. (a) Please suggest a MARKETING-ORIENTED corporate mission statement for your Coffee Company comprising the elements of Vision, Mission, Values and Principles, Non-financial goals, and Competitive advantage similar to what you have formulated as part of your project and casework. (b) Give five reasons explaining the value of your suggested mission statement for your coffee Company. (c) Why should your Coffee Company consider non-financial goals? (d) What is the difference between a long-term goal and a vision? 1. (a) Please suggest a MARKETING-ORIENTED corporate mission statement for your Coffee Company comprising the elements of Vision, Mission, Values and Principles, Non-financial goals, and Competitive advantage similar to what you have formulated as part of your project and casework. (b) Give five reasons explaining the value of your suggested mission statement for your coffee Company. (c) Why should your Coffee Company consider non-financial goals? (d) What is the difference between a long-term goal and a vision?