1: A problem with the rational decision-making perspective is that it:

a. assumes that humans do not think logically.

b. focuses only on the hedonic value and ignores the utilitarian value.

c. involves assessment of the careful comparison of various brands of products.

d. assumes that consumers always follow a well-planned decision-making process.

2: _______pertains to seeking new brands or products as a response to boredom or to satisfy a perceived need for change.

a. Unplanned consumption

b. Utility-seeking behavior

c. Compulsive consumption

d. Variety-seeking behavior

3: Which of the following is true of habitual decision making?

a. During habitual decision making, consumers generally do not seek information at all when a need is recognized.

b. Habitual decision making usually occurs when there are significantly high amounts of purchase risk and product involvement.

c. When consumers engage in habitual decision making, they tend to search diligently for information that will help them reach a satisfactory decision.

d. Habitual decision making occurs when there is no brand loyalty or brand inertia among consumers