1. A program that does a 3 rating and a 15 share nationally means what?

a. 3 people watched the program 15 times

b. 3% of households watched the program representing 15% of all TVs that are in use at that time

c. 3 out of every 15 households watched the program

d. 3% of Adults watched the program an average of 15 times per quarter

e. .03 people watched the program out of 15% of TVs that were on

2. Which of the following are true of audience measurement?

a. Most measurement of traditional media are predicated on the concept of having an opportunity to see (OTS) and not necessarily seen

b. Digital media measurement records far less information than traditional media, and so it is harder to get a good read on measurement

c. Magazine readership estimates are provided by the sellers of the magazines

d. Most audience measurement of media usage are settled law and can never be changed

3. Which of the following statement(s) is true? Select all that apply.

a. Googles bombshell announcement last week fundamentally changes how digital media are evaluated

b. CPM is a calculation that measures media effectiveness

c. Products that are hi involvement are less likely to follow the McKinsey model

d. Demographic-only targets are efficient in reaching your best consumers because there is less waste

e. Paid Media includes your own website

f. Earned Media includes people who repost your ad