1. A recent article informs readers: "US-based Dick's Sporting Goods has become the official sporting goods retail partner of the Women's National Basketball Association (WNBA) in a new multi-year deal starting from the league's 2021 playoffs. Dick's Sporting Goods, which also becomes an official marketing partner of the WNBA, will offer a range of league merchandise in its retail stores and online, including the newly released Nike team jerseys, team apparel and Wilson basketballs." Based on this information, what type of partnership does the WNBA have with Dick's Sporting Goods? a. Relationship with internal partners b. Relationship with end-user customers c. Relationship with supplier d. Joint venture e. Relationship with intermediate customers 2. According to a recent article, Formula 1 Coming to Las Vegas, "Formula 1 is coming to Las Vegas with the first race slated for Thanksgiving 2023, a source with knowledge of the event told Front Office Sports." Based on the classification of new products, what kind of new product is Formula 1 in Las Vegas? a. Formula 1 in Las Vegas is not a new product. b. New entrant to the product category c. Product repositioning d. Product improvement e. New-to-the-market product 3. According to a recent article, Nike to test Jordan-only sales in North America, Nike, "the athletic footwear and apparel giant, which reported better-than-expected third-quarter revenue and sales despite supply chain problems in China, will test stores in North America that sell only its popular Jordan brand, the company said during its earnings call." Based only on this scenario and the discussion of channels in sports distribution, Nike will be using this kind of channel to distribute its products. a. Indirect channel b. Direct channel c. Hybrid channel d. Celebrity-focused e. Unique channel 4. Sports marketers know that some consumers attend sporting events because they want to have a good time with their friends and families, and to share in the stadium atmosphere with other fans. This information can be used by sports marketers for this kind of segmentation. a. Geographic b. Behavioral c. Socioeconomic d. Psychographic e. Benefits 5. Which of the following statements related to positioning is incorrect? a. Positioning is based on the perception or image that sports marketers want to develop or maintain for the sports product. b. A perceptual map can provide information on a brand's positioning. c. Efforts to change the way consumers perceive a sport such as golf or polo would be an example of repositioning. d. A major or minor league sport franchise could position itself as a franchise that offers consumers inexpensive, family entertainment. e. All of the above statements related to positioning are correct. 6. You are at a conference discussing product strategy for major sports franchises that operate in the United States. Which of the following do you tell your audience would not be regarded as part of the sport product being marketed by a team such as the Boston Celtics (NBA basketball) or the New England Patriots (NFL)? a. Tailgating and other social experiences b. The basketball game or the football game itself c. The atmosphere (ambience) in the arena (basketball) or stadium (football) d. Food available from the concessions e. Sale of game day tickets on the secondary ticket market 7. State University's Athletics Department wants to find out if there are websites, newspapers, and radio channels other than those operated by State University that can be used to inform fans of State University's athletic programs about the programs. When it comes to targeting, State University is addressing this issue of effective targeting. a. The target markets should be measurable. b. The target markets for State University's athletic programs are the right size. c. The target markets should be accessible. d. The target markets should demonstrate behavioral variation. e. The target market should be attractive. 8. On a perceptual map that shows how consumers perceive the different gyms in a city, which of the following positionings would not be possible if membership price (low vs high) and level of service (budget vs boutique) are the attributes of importance to consumers? a. Low membership price; boutique service b. Low membership price; high membership price c. High membership price; budget service d. High membership price; boutique service e. Moderate membership price; budget service