Question: 1. A retail chain is considering two different locations for a new outlet. They have identified the four factors listed in the following table as

1. A retail chain is considering two different locations for a new outlet. They have identified the four factors listed in the following table as the basis for evaluation, and have assigned weights as shown. The regional manager has rated each location on each factor, on a 100-point basis, as shown under the respective columns for Austin and Ames. Which location should the manager choose?

Factor	Factor Description	Weight	Austin	Ames
1	Average community income	.40	30	20
2	Community growth potential	.35	40	30
3	Availability of public transportation	.05	20	20
4	Labor cost	.20	10	30

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