1. A statistical study designed to discover best practices in research would examine the procedures of the five most successful research companies using multiple sources, looking for patterns among the organizations.

True or False?

2. Compiling a collection of measurement questions to be asked of/collected from a target population or cases drawn from that population is part of what aspect of research design?

a) sampling design

b) data collection design

c) determine sample size

d) ability to manipulate variables

e) instrument development

3. You plan a major promotion for a new product. Two different types of promotion have been used in the past to introduce new products. You want to know which type of promotion to use for the new productwhich type will generate the greatest sales for the new product. You need a _____ study.

a) descriptive

b) causal-explanatory

c) reporting

d) causal-predictive

e) monitoring

4.A descriptive study of ice cream brands would attempt to reveal how a change in packaging would affect sales.

True or false?

5. At the International Toy Fair, you decide to study retailers to understand how to improve their experience at your booth. You recruit 100 attendees each day of the three-day convention who agree to evaluate 10 booths of their choosing and record their evaluations on digital tablets. You take pictures of each of the booths evaluated, and tally the results of these 300 online surveys. In total you have 3,000 booth evaluations, covering more than 120 different booths. You designed a _____.

a) monitoring study

b) qualitative research study

c) quantitative research study

d) causal-explanatory study

e) descriptive study