$1.($a$)$ Using Netflix as an example, explain how a mission statement gives it a strategic direction. $($b$)$ Create a mission statement for your own career$\mathrm{.}2.$ What competencies best describe $($a$)$ your college or university and $($b$)$ your favorite restaurant?$3.$ Compare the advantages and disadvantages of Ben & Jerry's attempting to expand sales revenues by using $($a$)$ a product development strategy or $($b$)$ a market development strategy$\mathrm{.}4.$ Select one strength, one weakness, one opportunity, and one threat from the Ben & Jerry's SWOT analysis shown in $$ Figure $2-6.$ Suggest an action that a Ben & Jerry's marketing manager might take to address each factor$\mathrm{.}5.$ What is the main result of each of the three phases of the strategic marketing process? $($a$)$ planning. $($D$)$ implementation, and $($c$)$ evaluation$\mathrm{.}6.$ Parts of Tasks $4$ and $5$ in $0$ Figure $2-9$ are done both concurrently and sequentially. $($a$)$ How can this be$?($b$)$ How does it help the team members meet the project deadline? $($c$)$ What is the main advantage of scheduling tasks concurrently rather than sequentially?$7.$ The goal$-$setting step in the planning phase of the strategic marketing process sets quantified objectives for use in the evaluation phase. What does a manager do if measured results fail to meet objectives? Exceed objectives?