Question: 1 . A Value Chain Analysis that highlights the strategic fit across Pepsico s portfolio and value chain match - ups and opportunities for skills

1 .

A Value Chain Analysis that highlights the strategic fit across Pepsico

s portfolio and value chain match

-

ups and opportunities for skills transfer, cost sharing, or brand sharing.

2 .

An assessment of the competitive position of each of Pepsico Company

s different business units including a separate SWOT or five forces model for each of the various units,

3 .

An assessment of the financial performance of Pepsico Company

s various business units including their sales growth and profit margin trends as well as the relative contributions of the various business units to revenue and profit.

4 .

9 -

Cell industry analysis of the various business units in Pepsico

s portfolio.

5 .

A Financial Analysis of the overall firm that should include at a minimum: revenue growth rates and trends, profitability levels

(

.

.

as percentages

)

and trends, and an assessment of the firm

s financial position based upon the most recent financials in the case study

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