1. A weakness of focus groups has to do with how the results are

a. All of these are correct.

b. used.

c. gathered.

d. None of these are correct.

e.

interpreted.

2. The research proposal

a. is used primarily to summarize the problem definition process.

b. should be no longer than two (2) pages.

c. cannot be changed once it has been accepted by the manager.

d. does not include proposed research methods.

e.

provides the researcher another opportunity to make sure that the proposed research will provide information needed to address the decision problem

3.Combining real-time sales data with real-time social media mentions in order to better understand consumer sentiment toward an advertising campaign is an example of which data analysis technique?

. a. Neural networks

b. Data mining

c. Data fusion

d. Affinity

e. Harmonization