1)

a) Zara's approach counteracts several profit-eroding challenges that many fashion retailers struggle with , How has zara been able to accomplish these.

b) identify the environmental threats that zara is likely to face, and mention options available to the firm for addressing these threats.

2) Being aware of major sources of competitive advantage can help managers :

Recognize an organization's opportunities and vulnerabilities. What are the poweful resources a manager can use to creates advantanges that are difficult for virals to successfully challenge?

3) To maintain sustainable competitive advantage, a firm must control a set of exploitable resources that has four critical characteristics, list and explain those characteristics.