1. According to a recent article on US consumers' pet food and treats purchase, PetSmart asked UToledo students to stand outside its stores and ask customers for their receipts. The students would then record what purchases the customers made. This kind of observational study is best described as Participant observation b. Direct observation Indirect observation d. Mechanical observation Projective technique c. e. a. 2. The following is information from a commercial for a leading brand of air freshener: New Febreze with Odor Clear technology... When you want to rid your place of odors." Based on this information, what segmentation strategy has been used by the marketer for this product? demographic b. sociocultural psychological d. usage situation scent-based c. e. a. 3. Which of the following social sciences BEST helps consumer behavior scholars to understand the consumption behavior of individual consumers and how factors such as personality, attitudes, and motivation influence their behavior? anthropology b. social psychology c. psychology d. economics sociology e. 4. Which of the following is not an example of an event with which a major US brand could associate itself through different strategic marketing actions? a. The Super Bowl b. Halloween c. Breakfast d. Spring Break e. All the above are examples of events with which a major US brand could associate itself. 5 Mary is thinking of purchasing her first car. She decides that she will not purchase a car if the interest rate on the car note is above 4%, regardless of how attractive other features of the car are. This information suggests that, when it comes to purchasing a car, Mary will use a/an a. non-compensatory decision rule b. affect referral decision rule compensatory decision rule d. effective decision rule cognitive decision rule c. e