1.

According to the Gartner Analytic Ascendancy Model, "Why did cost per install decrease for the mobile app?" is what type of question?"

		diagnostic
		descriptive
		prescriptive
		predictive

2.

1. Constant Contact is a marketing technology tool primarily used for what medium?

   		earned media
   		display ads
   		email
   		paid search

3. Kendra would like to count how many email addresses are in her email mailing list. What metric should she use?

		clicks
		sends
		users
		subscribers

4.

G-mail an example of a(an) _____.

		social listening tool
		subject line
		email client
		SMTP