1. According to the material in this chapter, what are the reasons why people use social media? 2. How is using social media to connect with other businesses and consumers different from the top-down traditional advertising approach used with television and magazine ads? 3. What is a blog? How can a business use blogs to develop relationships with customers? 4. What types of content can be used on a media sharing site? What factors should be considered when developing content for a media sharing site? 5. Describe the two ways that businesses can use "gamification" to generate sales revenue. 6. In your own words, describe how social media can help businesses to connect with other businesses and consumers. 7. For a business, why are crisis and reputation management and listening to stakeholders important activities? 8. How can social media help companies generate new product ideas and recruit employees? 9. What are the steps required to develop a social media plan