$1.$ According to the text, the most valuable element of the social media ecosystem is:

a$.$

owned media.

b$.$

a$,$ b$,$ and c$.$

c$.$

earned media.

d$.$

paid media

e$.$

a and c$.$

$2.$ A call to action can be defined as a:

a$.$

product positioning message.

b$.$

desired audience response.

c$.$

competitor engagement technique for the objectives of a social media campaign.

d$.$

sales development cycle.

e$.$

type of social media measurement which is the process of measuring a social media campaign.

$3.$ Marketers can learn all of these from social media listening EXCEPT:

a$.$

promotional opportunities for customers.

b$.$

None of these is correct.

c$.$

competitor product design plans.

d$.$

changes in platform acceptance.

e$.$

audience social media behavior.

$4.$ Which of the $8$ C$\text{'}$s of strategy development refers to engaging with influencers so that you can enlist them to help shape opinions about your product or service?

a$.$

Contribute

b$.$

Convert

c$.$

Categorize

d$.$

Collaborate

e$.$

Connect

$5.$ Which of these is NOT part of the social media marketing planning cycle?

a$.$

Implementing

b$.$

Tuning

c$.$

Monitoring

d$.$

Setting goals

e$.$

e$-$commerce

$6.$ Improving business partnerships is a goal that social media marketing can help achieve.

Select one:

True

False

$7.$ The BEST times to post on social media platforms are generally:

a$.$

None of these.

b$.$

on Saturday between $8$ and $11$ p$.$m$.$

c$.$

on Friday between $3$ and $7$ p$.$m$.$

d$.$

morning, lunchtime, near the end of the work day.

e$.$

in the morning during the weekends.

$8.$ What is a common issue with social media marketing plans?

a$.$

Not understanding marketing goals and objectives.

b$.$

Defining the schedule implementation too broadly.

c$.$

Relying too heavily on Facebook as a social media strategy.

d$.$

Incorrectly identifying the target audience.

e$.$

Developing strategies before identifying the target audience.

$9.$ Which rung on the Social Technographics Ladder represents those that simply maintain their profiles on a social networking site?

a$.$

Spectators

b$.$

Collectors

c$.$

Inactives

d$.$

Critics

e$.$

Joiners

$10.$ Why is the Social Technographics Ladder useful?

a$.$

It provides common persona profiles for a company to reference.

b$.$

It replaces other more time$-$consuming persona development processes.

c$.$

It allows a company to identify why people are using social media.

d$.$

It confirms that social media is used primarily by Baby Boomers.

e$.$

It helps identify how social media sites are useful for a company.

$11.$ The Forrester Social Technographics Ladder identifies personas based only on what behaviors they present on social media.

Select one:

True

False

$12.$ According to the social media rules of engagement, which of these is NOT recommended?

a$.$

Talking about music tastes on Facebook

b$.$

Sending an untargeted message on Twitter as a tweet

c$.$

Not deleting less than positive comments or reviews on your social profiles

d$.$

Providing context when trying to connect with someone

e$.$

Focusing on promotion of products or ideas

$13.$ Social media marketing ethics involve all of these EXCEPT:

a$.$

acknowledging an issue without apology $.$

b$.$

updating the consumer data policy

c$.$

taking responsibility for one's actions.

d$.$

showing respect for your audience.

e$.$

being active in addressing customer complaints.

$14.$ Which element of global perspective relates to varying standards of contact and familiarity with others met through social media?

a$.$

Cultural differences in engagement

b$.$

Translating communication for media

c$.$

Right to privacy notices and updates

d$.$

How to avoid confusing audiences

e$.$

Legal differences in consumer rights

$15.$ Which of these is represented in the holistic approach to SMM as whether decisions regarding the use of social media tools are based on a highly centralized hierarchy or a network of contributors with decentralized decision$-$making authority?

a$.$

Approval

b$.$

Structure

c$.$

Governance

d$.$

Culture

e$.$

Scope

$16.$ Marketers should only use bots if they have the resources for $24-$hour coverage.

Select one:

True

False

$17.$ According to the text, which is NOT recommended as a best practice of social media platform marketing?

a$.$

Monitor marketing metrics related to all media.

b$.$

Use keywords independent of search engine strategy.

c$.$

Communicate with an audience in the most appropriate way.

d$.$

Develop clear objectives for audience engagement.

e$.$

Know social media audience demographics.

$18.$ If your product requires demonstration with video logs$,$ the BEST social media platform would likely be:

a$.$

Facebook.

b$.$

a white label network.

c$.$

LinkedIn.

d$.$

Twitter.

e$.$

YouTube