1. According to the textbook, how do marketers need to react to the changing family trends?

	a.	They need to make purchasing easier.
	b.	They need to update their social media and informational sites.
	c.	They need to have good online return policies.
	d.	They need to communicate with consumers several times a day via social media.

2. Iogo is changing their package designs. What kind of decision-making are they doing?

	a.	strategic decision-making
	b.	tactical decision-making
	c.	planning decision-making
	d.	short-term decision-making

3. The Acer corporation was in the process of understanding its current status and capabilities and its goals. What was Acer undertaking??

	a.	situation analysis
	b.	marketing audit
	c.	trend analysis
	d.	competitive advantage audit

4. Nancy is pregnant and has been shopping for a baby crib. She has visited several websites that provide information about cribs and has consulted a book by a consumer group on how to keep her baby safe. She has also asked several new mothers for recommendations. In her decision-making process, what has Nancy been using?

	a.	marketing-controlled information
	b.	demographic information
	c.	nonmarketing-controlled information sources
	d.	secondary data sources

5) A new-product strategy can be best described by which of the following?

	a.	It links the new-product development process with the objectives of the marketing department, the business unit, and the corporation.
	b.	It is part of an organizations takeover strategy.
	c.	It specifies the roles existing products play in the organizations overall plans.
	d.	It is part of the overall marketing distribution.