1)Advertisement Type:as a group, decide whether you would like to design a commercial advertisement or an advertising campaign.

2)Product or Issue Selection: select the product you would like to marketORthe issue you want to raise awareness on. You have to agree on this as a group.

3)Design a Page Advertisement : compile a page Ethical Advertisement for a newspaper or magazine. Video advertisements will not be accepted. Be creative! Use drawings, photographs, colourful headings, catchy rhymes and other techniques to make your advertisement attractive. You can have fictitious company name or brand label. the objective of your advertisement is to sell a product or raise awareness on an issue in a way that is ETHICAL. This means that the group will have to agree on essential characteristics of an ethical advertisement.

The ideas/message in your advertisement MUST BE ORIGINAL.DO NOT SIMPLY TAKE A PRODUCT AND WORDS FROM AN EXISTING ADVERTISEMENT AND REPHRASE THIS TO LOOK LIKE YOUR OWN. You will not get marks for this! AND DO NOT SHARE YOUR ADVERTISMENT WITH MEMBERS FROM ANOTHER GROUP! If two advertisements are the same both groups will get ZERO.

4)Ethical Justification for your Advertisement :You must include a justificationpage for your advertisement that addresses these questions:

a)Why did your group choose this product/issue? b)How does your advertisement adhere to principles of ethical advertising? c)Briefly analyse your advertisement using any two ethical theories d)Include 3 references that you have consulted when preparing the advertisement