Question: 1) All brands have a specific life span called the brand life cycle. Discuss about the brand life-cycles of Sperry Top-Sider with proper illustration. 2)

1) All brands have a specific life span called the brand life cycle. Discuss about the

brand life-cycles of Sperry Top-Sider with proper illustration.

2) What are the challenges in brand management?

3) Discuss the possibility of the brand to come back into the market again.

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