Question: 1. All the following would be classified as services except: Sports leagues; Sports facilities; Sports organizations; Sports teams 2. Which of the following statements is

1. All the following would be classified as services except:

  1. Sports leagues;
  2. Sports facilities;
  3. Sports organizations;
  4. Sports teams

2. Which of the following statements is FALSE?

  1. Within the 5 Ps framework, satisfying customers would be the focus of the Profits component;
  2. Sports marketing is made up of two distinct elements: marketing of sports and marketing through/by sports;
  3. Within the 5 Ps framework, responding to customers would be the focus of the Platform component;
  4. Sponsoring international events such as the Olympics, FIFA World Cup, and baseballs World series helps firms build a global brand identity for a small fee.

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