1) An extended fad product life-cycle pattern is characterized by

a. a sharp decline in sales after a products introduction.

b. high seasonal sales or a high fashion component.

c. residual sales that continue at a lower level than earlier sales.

d. a product that maintains sales over a long time period.

2) With a self-fulfilling prophecy, a firm incorrectly

a. seeks out the largest, but most competitive, market segment.

b. assesses its ability to reverse a downward sales pattern.

c. removes marketing support from a product that requires additional support to grow.

d. seeks out an incorrect international market.