Question: 1. Analyze Adidas using the competitive forces and value chain model. 2. What is Adidas's business strategy? What is the role of customer relationship management

1. Analyze Adidas using the competitive forces and value chain model.

1. Analyze Adidas using the competitive forces and value chain model. 2. What is Adidas's business strategy? What is the role of customer relationship management in that strategy? 3. How do information systems support Adidas's strategy? 4. How did using Salesforce.com make Adidas more competitive? How did it change the way the company ran its business? 5. Give an example of two business decisions that were improved by using Salesforce.com

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