1. Analyze, based on the case study discussed in class and your individual research, the marketing mix of The Coca-Cola Brand and evaluate one of its Target Consumer Segments and describe it in detail. (20pts) Also synthesize one functional and one emotional benefit as well as the Unique Selling Point (USP) of The Coca-Cola Brand.(30pts)

2.Describe the consumer decision-making process. You must support your explanation with a drawing of the model. (10pts) Compare and contrast high and low involvement decision-making processes and demonstrate their uses as they relate to the consumer decision-making process, using a product/brand example of your choice (20pts) Argue whether high or low-involvement decision-making is more suited for celebrity endorsements. (20pts)

ATLEAST 500 WORDS PER QUESTION