1.) Answer the following relating to Value Creation

a. Think of a newer product on the market that interests you as a consumer. Does this new product alter your opinion of the organization that provides it? If so, how?

b. Watch this video by Simon Sinek (my favorite Ted Talk!!). Considering the Diffusion of Innovation Theory, where do you fall on the bell curve for the product you considered in Part A? Share your reflection about the "Why" of the product; If there was no "Why," how could the firm alter their messaging to create the "Why?"

c. Considering the product you identified in Part A, follow the steps in the New Product Development Process and describe, as a marketer, what was done (or you would have done) at each step. In the end, share the "Why."

The TED Talk is called "How Great Leaders Inspire Action". I am unable to provide the link due to Chegg guidelines.

Thank you in advance for your help.

CONCEPT TESTING IDEA GENERATION Development of viable new product ideas. Testing the new product idea among a set of potential customers. PRODUCT DEVELOPMENT Development of prototypes and/or the product. PRODUCT LAUNCH MARKET TESTING Testing the actual products in a few test markets. Full-scale commercialization of the product. EVALUATION OF RESULTS Analysis of the performance of the new product and making appropriate modifications. CONCEPT TESTING IDEA GENERATION Development of viable new product ideas. Testing the new product idea among a set of potential customers. PRODUCT DEVELOPMENT Development of prototypes and/or the product. PRODUCT LAUNCH MARKET TESTING Testing the actual products in a few test markets. Full-scale commercialization of the product. EVALUATION OF RESULTS Analysis of the performance of the new product and making appropriate modifications