Myka Freven was recently hired as manager of Votre Sant, a small independent NapaGreen-certified winery located

Myka Freven was recently hired as manager of À Votre Santé, a small independent NapaGreen-certified winery located in the Napa Valley, California, American Viticultural Area (AVA) that is owned by her father, Jack Freven. À Votre Santé (AVS), which means “to your health” in French, has a reputation for producing quality chardonnay wine. In 2005, Jack expanded the family’s grape-growing operations and founded AVS as a means to involve his daughter in the wine business. Myka is a recent MBA graduate from the Haas School of Business at the University of California, Berkeley, and intends to take over the management of AVS in due time. Being Napa-Green certified, the region’s land use and environmental certification program, AVS is diligent about assessing cellar operations, implementing practices to conserve resources, improving comprehensive water and energy use, and conducting audits along with a waste diversion assessment. AVS buys chardonnay grapes from the family’s grape-growing operations and processes the grapes into a chardonnay-estate wine. Local restaurants purchase AVS wine to serve their customers. During her first few weeks as manager, Myka met with the managers and learned that the average demand and sales for the chardonnay estate was steady at 39,600 bottles of wine, and the average price was $9.00 per bottle. The company, however, is experiencing declining net profits. Therefore, she decided to revisit the company’s costing and pricing policy. She also shared with the managers her goal of maintaining a gross profit of 50% to cover AVS administrative expenses, which is consistent with operations of wineries. Myka met with the managers of the two production departments, the Crushing and Fermenting department and the Bottling department. From her meetings, she gathered that the company is using the weighted average method of preparing production reports under a process costing system. The managers in both departments consider all spoilage to be normal, and so, they ignore the cost of normal spoilage. This means no costs are added to goods that are spoiled, and spoilage is not reported because the cost of normal spoilage is included in the cost of good units completed. Furthermore, the managers noted that they have worked hard to maintain the appropriate control measures and reduce their abnormal spoilage to 0% in the last five years. So, they inspect goods only at the end of the process in each department.

Winemaking process

Harvest takes place in the late summer and early fall months; typically, the time elapsed from harvest to final sale is about 11 months. The chardonnay grapes are purchased from AVS Vineyards at $1.34 per pound, instead of purchasing from an outside vineyard. An important quality of chardonnay wine is dependent upon the acidity of the grapes. So the grapes are picked from AVS Vineyard two weeks earlier than other producers. AVS Vineyard sells to other wineries in the market at $1.34 per pound, and transfers to the AVS winery at the same market price of $1.34 per pound. On average, a purchase of 40 pounds of grapes are required to produce one case (12 bottles) of wine. In August 2017, AVS purchased 382,836 pounds of grapes from AVS Vineyards at $1.34 per pound. The following are the major processes and departments in the winery:

Crushing and Fermenting:

Crushing: The grapes are transferred to the winery for washing and crushing after harvest. The crushing process separate the juice from the pulp, skin, and stems. The juice is used to make the wine; the pulp, skin, and stems are recycled as compost onto the fields whenever possible or disposed of according to the Napa Green certified land program.

Fermenting: The extracted juice is initiated into the fermenting process. An important factor in the final taste of chardonnay is whether the juice is aged in oak. Chardonnay is fermented using oak barrels, which gives flavor to the final product. White wines have a shorter timeline for aging, and they are barrel-aged because they are meant to be consumed within five years. All fermenting takes place in a temperature-controlled environment; however, each fermenting method results in some wine loss through evaporation. The expected loss in volume through fermentation is 10% and is considered to be normal spoilage. At the end of this process, each barrel of wine is one unit. The department manager classifies all spoilage as normal, related to loss from fermentation.

Bottling: Approximately 200 pounds of crushed grapes are filled in a barrel of wine. Each barrel transferred to the bottling department can yield 11 cases or 132 bottles o wine. Bottling is a very important process, and AVS takes every precautionary measure, such as proper sanitation, cleaning, bottle washing, controlling sulfur dioxide depletion, and inspecting in order to prevent contamination and inefficient operations. Spoilage is 10%, and the accountant and managers have determined that all spoilage is considered normal and is detected at the end of the production process. They insist that spoilage in the Bottling department is related to the technology of the machines used in the facility. Since AVS does not have state-of-the-art technology, there is some spoilage related to bottle cracking or breaking during the filling process. The managers believe that this spoilage is unavoidable. They are considering making an investment in two years to update the technology in the Bottling department. Tables 1 and 2 show the information for August 2017.

Provide comments about the following two issues:

1) Any thoughts on the effect of ignoring spoilage costs in the calculation of the cost per bottle of wine?

2) What selling price should Myka select, based upon your analysis and relative to actual market prices for chardonnay wine?

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Table 1: Data for the Crushing and Fermenting Department for August 2017 Physical units (barrels) Direct Conversion materials costs Work in process, August 1 200 $68,400 $58,120 Degree of completion of beginning work in process 100% 70% Started during August 2017 1,500 Completed during August 2017 1,200 Work in process, August 31 500 Degree of completion of ending work in process 100% 60% Total costs added during August 2017 $513,000 $436,000 Note: All monetary values are in US dollars. Table 2: Data for the Bottling Department for August 2017 Direct Physical units (barrels) Conversion Transferred-in materials costs Work in process, August 1 250 $100,000 $0 $7,105 Degree of completion of beginning work in process 100% 0% 70% Transferred-in during August 2017 Completed during August 2017 300 Work in process, August 31 1,150 Degree of completion of ending work in process 100% 0% 60% Total costs added during August 2017 ? $18,400 $14,025 Note: All monetary values are in US dollars. Table 1: Data for the Crushing and Fermenting Department for August 2017 Physical units (barrels) Direct Conversion materials costs Work in process, August 1 200 $68,400 $58,120 Degree of completion of beginning work in process 100% 70% Started during August 2017 1,500 Completed during August 2017 1,200 Work in process, August 31 500 Degree of completion of ending work in process 100% 60% Total costs added during August 2017 $513,000 $436,000 Note: All monetary values are in US dollars. Table 2: Data for the Bottling Department for August 2017 Direct Physical units (barrels) Conversion Transferred-in materials costs Work in process, August 1 250 $100,000 $0 $7,105 Degree of completion of beginning work in process 100% 0% 70% Transferred-in during August 2017 Completed during August 2017 300 Work in process, August 31 1,150 Degree of completion of ending work in process 100% 0% 60% Total costs added during August 2017 ? $18,400 $14,025 Note: All monetary values are in US dollars.