$1$

AOT $210$ Managing Customer Relationships

Final Project

Final Individual Project:

The final individual project will be researched based, demonstrating your knowledge of the CRM

concepts learned during the course. Your project should reflect on your ability to recall the

concepts learned and apply what you learned to the research project.

Your project should focus on specific area such as customer loyalty, CRM types and goals, or

eCRM features and disadvantages. You can include other areas that were covered during the

course in your final project.

You proposal should be $58$ pages long and include:

$$ Cover Page $($Title$,$ Name, and Date$)$

$$ Executive Summary

$$ Description of CRM

$$ Benefits of CRM

$$ Developing Customer Relationships

$$ Implementing CRM

$$ Steps to Develop a CRM Program

$$ Bibliography

Potential topics to cover or items to consider:

$$ Customer Loyalty

$$ A CRM Program

$$ CRM Implementation

$$ eCRM $($features and disadvantages$)$

$$ eCRM customization and goals

Your proposal will be graded on:

Details:

$$ Inclusion of a Title Page

$$ Inclusion of Executive Summary

$$ A thorough description of CRM

$2$

$$ A thorough description of the benefits of CRM$.$

$$ Bibliography $$ cite any sources that you use in compiling the material for your

resource.

$$ Presentation of the final project $$ no grammar$/$spelling errors, correct source

citation, correct format for bibliography, correct format for executive summary.

Format:

$3-5$ pages

$$ Either Arial or Times New Roman Font

$12$ point Font $($font size$)$

$1$ Margins

$$ Double Spaced

$$ Correct grammar and spelling